Marketing is one of the best college degrees for those who want to pursue a career in business. It is a versatile degree that can lead to many different types of jobs, from sales and marketing manager to marketing research analyst. Many college degrees can lead to a career in marketing, but not all of them are created equal. Here are some of the best college degrees for marketing professionals.
Bachelor of Business Administration (BBA) in Marketing
A Bachelor of Business Administration (BBA) in marketing is one of the best college degrees for marketing professionals. This degree provides students with a strong foundation in business principles, including economics, accounting, and management. Students who earn a BBA in marketing also take classes in market research, consumer behavior, and marketing communications. This degree is typically four years long and is offered at many public or private universities.
Bachelor of Science (BS) in Marketing
A Bachelor of Science (BS) in marketing is another great college degree for marketing professionals. This degree takes a more scientific approach to marketing than a BBA, and students can choose a more narrowed area to focus on. For instance, some students can specialize in statistics and research interpretation, while others might focus on marketing communications or product management. A BS in marketing typically takes four years to complete and can be found at many accredited colleges and universities.
Master of Business Administration (MBA) in Marketing
A Master of Business Administration (MBA) in marketing is one of the best college degrees for marketing professionals who want to pursue higher education and who want to take on administrative roles. For instance, if you want to be the head of a marketing agency or a marketing department, an MBA in marketing is a great college degree to help you achieve your goals. This degree takes two years to complete and is completed after your four-year degree. While it’s a bit more extra effort to achieve, an MBA in marketing can lead to a great career in marketing.
Bachelor of Science (BS) in Computer Science
More and more, marketing is becoming a digital field. As such, a college degree in computer science can be very beneficial for marketing professionals. This degree will teach you how to use computers and software to create and manage digital marketing campaigns. It will also give you the skills you need to understand and interpret customer data. A BS in computer science typically takes four years to complete, and it can prepare you to learn about search engine optimization, SEM, and other digital marketing strategies.
Bachelor of Science (BS) in Graphic Design
Designers are in high demand in the marketing world. With a college degree in graphic design, you can create eye-catching and memorable marketing materials, from website designs to product packaging. A BS in graphic design is one of the best college degrees for marketing that can help you create logos, become part of a team, and learn how to use design software. This degree also has many subspecialties, such as web design, animation, and product design.
Bachelor of Arts (BA) in Advertising and Branding
An advertising and branding college degree can prepare you for a career in marketing by teaching you how to create and manage advertising campaigns that win awards and customers. You will also learn about the psychology of consumer behavior and how to develop a brand identity. A BA in advertising is one of the best college degrees for marketing since it can prepare you for a variety of marketing roles. More companies are looking for creative professionals with an advertising and branding college degree.
Bachelor of Science (BS) in Economics
A college degree in economics is one of the best college degrees for marketing professionals who want to understand how businesses and consumers make decisions. You will learn about micro- and macroeconomics, statistics, and game theory. An economics degree can also prepare you for a career in finance or consulting. For instance, if a company is stuck on deciding between a private money lender or venture capitalist, you can offer your expertise and analysis to help them make the best decision.
Bachelor of Science (BS) in Data Analytics
Companies rely on data to make informed marketing decisions. With a college degree in data analytics, you can help businesses collect and interpret customer data. You will also learn how to use statistical software to analyze data and create reports. A BA in Data Analytics is one of the best college degrees for marketing professionals who want to work with data and help companies improve their productivity, effectiveness, and ROI.
Bachelor of Science (BS) in Sales
Whether you want to specialize in computer sales, door-to-door sales, or any other type of sales, a college degree in sales is a great way to start your career. With a BS in sales, you will learn how to identify potential customers, make sales presentations, and close deals. You will also learn about the different types of products and services that are sold in the market. A sales degree can help you launch your career in marketing, and it can also prepare you for a variety of other sales-related roles.
Bachelor of Science (BS) in FinTech
Finance technology, or FinTech, is a growing industry that combines financial services and technology. With a college degree in FinTech, you can become a part of this industry and help businesses develop and implement innovative financial products and services. You will also learn about the latest trends in the financial world and how to use technology to improve financial services. A FinTech degree is perfect for those that want to learn everything about electronic disposal, developments in technology, and how it can aid in marketing.
Bachelor of Arts (BS) in Journalism
A college degree in journalism is one of the best college degrees for marketing professionals who want to understand how to craft effective messages. You will learn about writing, editing, and publishing news stories. You will also learn how to use social media to disseminate information. You can also use your degree in journalism to create content for blogs, websites, and marketing materials. A college degree in journalism is perfect for those who want to enter the field of marketing and help businesses communicate their messages effectively.
Bachelor of Business Administration (BBA) in Entrepreneurship
Being an entrepreneur is all about taking risks and being constantly innovating. With a college degree in entrepreneurship, you will learn how to start and grow your own business. You will also learn about the different aspects of running a business, such as marketing, finance, and operations. In addition, you can also partner with other entrepreneurs and help them grow their businesses.
Bachelor of Science (BS) in Psychology
A college degree in psychology is one of the best college degrees for marketing professionals who want to understand human behavior. You will learn about different psychological theories and how they can be applied to marketing. You will also learn about research methods and data analysis. A college degree in psychology is an excellent choice for helping prepare people to study consumer behavior, develop marketing strategies, or even work in advertising.
Bachelor of Arts (BA) in Communications
A college degree in communications is one of the best college degrees for marketing professionals who want to understand how to communicate effectively with others. You will learn about different communication theories and how to apply them in real-world situations. You will also learn about public relations, advertising, and marketing. Communication is much more than just learning how to write well; it also helps you understand how people interact and how to best communicate with them. You can put your communications skills to the test so that you can excel in your marketing career.
Bachelor of Science (BS) in Information Technology
With the business world constantly evolving and changing, it’s important to keep up with the latest technology. A college degree in information technology will help you do just that. You will learn about different computer systems and how to use them effectively. You will also learn about software development and network administration. With so much technology evolving the marketing landscape, this college degree is great for students who want to work in the marketing industry and who want to stay ahead of the curve when it comes to technology.
Juris Doctorate (JD)
A college degree in marketing is not only about understanding the latest trends and consumer behavior; it’s also about understanding the law. With a college degree in law, you will learn about different legal concepts that apply to marketing. You will also learn about contract law, intellectual property law, and antitrust law. Why a JD isn’t the easiest degree to obtain, it can be extremely beneficial for marketing professionals who want to understand the legal aspects of marketing.
Bachelor of Business Administration (BBA) in Management
Leading a team is an important skill for any marketing professional. With a college degree in management, you will learn how to manage people and resources effectively. You will also learn about different business strategies and how to apply them in the real world. Get a BBA in management to move into upper-level management positions eventually or to start your own marketing agency.
Bachelor of Science (BS) in Statistics
Statistics is crucial for companies since research is used to figure out what consumers want and how they behave. With a college degree in statistics, you will learn about different statistical methods and how to use them effectively. You will also learn about research design and data analysis, so you can continue to help your business thrive. For those that want to learn the ins and outs of data and market research surveys, this is one of the best college degrees for marketing.
Bachelor of Arts (BA) in Sociology
Sociology involves studying human behavior, which is essential for marketing professionals. With a college degree in sociology, you will learn about different social theories and how they can be applied to marketing. For instance, you can understand why people buy certain products or how they develop brand loyalty. You can use this knowledge to better target your marketing campaigns and improve your results.
Bachelor of Arts (BA) in Photography
Photography is important for marketing professionals who want to create visuals that capture attention. With a college degree in photography, you will learn about composition, lighting, and other technical aspects of taking great photos. You will also learn about how to use different editing software to enhance your photos. If you want to combine your artistic skills with your marketing skills, this is one of the best college degrees for you.
Bachelor of Arts (BA) in International Relations
The world is becoming more and more connected, so it’s important for marketing professionals to understand different cultures. With a college degree in international relations, you will learn about different countries and their customs. Students who study international relations will also gain a deeper understanding of global economics and politics. If you want to work in international marketing or with multinational companies, this is one of the best college degrees for you.
Bachelor of Science (BS) in Political Science
A PoliSci degree will introduce you to the world of marketing through the lens of politics. Political science is the study of power and influence, which are essential concepts in marketing. With a college degree in political science, you will learn about different political systems and how they work. You will also learn about different theories of persuasion and how they can be used in marketing. For those that want to understand the political aspects of marketing, this is one of the best college degrees.
As you can see, there are many college degrees for marketing that can introduce you to different concepts and give you the skills you need to succeed. Choosing the right college degree will depend on your specific goals and interests. However, all of these college degrees can help you become a successful marketing professional.